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Writing & research

Words that carry an argument. Research that survives scrutiny.

Our editorial team is led by a former features editor and a quantitative researcher. Everything we publish has to earn its place in a buying decision.

Our standard

Three questions every brief must pass.

Does it contain a number, a process or an opinion you own? Would a prospect forward it to a colleague? Could a competitor publish it verbatim? If the last answer is yes, we do not write it.

Research notes, printed reports and a pen on a writing desk
Services in detail

Twelve ways we put it in writing.

01

Website Copywriting

Pages that carry the argument. We write the homepage, product and service pages that turn interest into an enquiry without resorting to superlatives.

Discuss website copywriting

Benefits

  • Higher conversion from existing traffic
  • Clearer differentiation
  • Shorter sales cycles

Deliverables

  • Message map per page
  • Full page copy in a shared doc
  • Wireframe-ready section structure
  • Two rounds of revision
02

SEO Copywriting

Copy written for a human and structured for a crawler. Search intent shapes the brief; the writing still reads like a person wrote it.

Discuss seo copywriting

Benefits

  • Rankings on commercial terms
  • Traffic that converts, not just visits
  • Content that survives algorithm updates

Deliverables

  • Keyword and intent brief
  • Optimised long-form copy
  • Metadata and heading structure
  • Internal linking recommendations
03

UX Writing

Microcopy that removes friction: labels, empty states, error messages and onboarding that quietly raise completion rates.

Discuss ux writing

Benefits

  • Fewer support tickets
  • Higher activation and completion
  • Consistent product voice

Deliverables

  • Content audit of key flows
  • Rewritten interface copy
  • Voice and terminology glossary
  • Annotated Figma handover
04

Technical Writing

Documentation, API references and integration guides written so the reader succeeds on the first attempt.

Discuss technical writing

Benefits

  • Faster customer onboarding
  • Reduced implementation support load
  • Credibility with technical buyers

Deliverables

  • Documentation structure
  • Written guides and references
  • Code sample review
  • Maintenance and versioning plan
05

Academic & Whitepaper Writing

Rigorous, properly cited long-form work for organisations that need to publish with authority.

Discuss academic & whitepaper writing

Benefits

  • Credibility with expert audiences
  • Assets that earn citations and links
  • Sales material with genuine weight

Deliverables

  • Literature review
  • Structured manuscript or whitepaper
  • Full citation management
  • Executive summary and design brief
06

Research Services

Market, competitor and customer research designed around a decision you have to make — not around a template.

Discuss research services

Benefits

  • Evidence instead of internal opinion
  • Reduced risk on major investments
  • Findings your board will accept

Deliverables

  • Research design and protocol
  • Interviews or survey fieldwork
  • Analysis and synthesis
  • Recommendations presentation
07

Proposal & Bid Writing

Proposals that answer the evaluator's actual scoring criteria and make your pricing feel inevitable.

Discuss proposal & bid writing

Benefits

  • Higher win rate
  • Faster proposal turnaround
  • Consistent quality across the team

Deliverables

  • Bid strategy and win themes
  • Written proposal or tender response
  • Reusable modular content library
  • Compliance and scoring review
08

Report Writing

Annual reports, impact reports and board documents that people finish reading.

Discuss report writing

Benefits

  • Stakeholder confidence
  • Complex data made legible
  • A consistent institutional voice

Deliverables

  • Narrative structure
  • Full written report
  • Data visualisation briefs
  • Design-ready manuscript
09

Editing

Structural and line editing that sharpens argument, tightens rhythm and removes everything doing no work.

Discuss editing

Benefits

  • Stronger argument and flow
  • Consistent tone across authors
  • Shorter, better documents

Deliverables

  • Structural edit with rationale
  • Line edit with tracked changes
  • Style sheet
  • Editorial debrief
10

Proofreading

The final pass before publication: grammar, punctuation, consistency and factual sanity checks.

Discuss proofreading

Benefits

  • Zero embarrassing errors
  • Consistent house style
  • Publication-ready confidence

Deliverables

  • Full proofread
  • Consistency and style check
  • Clean and marked-up versions
11

LinkedIn Optimisation

Executive profiles and company pages rewritten to attract clients, talent and press rather than recruiters.

Discuss linkedin optimisation

Benefits

  • Inbound enquiries from your network
  • Stronger founder-led credibility
  • Better talent attraction

Deliverables

  • Profile and page rewrite
  • Positioning summary and headline options
  • 30-day content plan
  • Engagement playbook
12

Blog Writing

A sustained editorial programme with a standard: nothing publishes unless it contains something only you could say.

Discuss blog writing

Benefits

  • Compounding organic growth
  • Material your sales team reuses
  • Category authority over time

Deliverables

  • Quarterly editorial calendar
  • Researched, edited articles
  • Expert interview and review workflow
  • Refresh programme for older posts
Next step

Send us the brief. We will tell you if it is the right one.

Tell us what you are trying to grow. We will tell you, plainly, whether we are the right partner and what it would take.