Digital Marketing — Atlas Logistics
Turning a logistics operator into a demand-generation machine
Account-based campaigns and clean attribution that shortened the sales cycle by 31%.
-31%
Sales cycle length
+62%
Average deal size
4.1x
Return on ad spend
Client goal
Fill the enterprise pipeline with fewer, larger, better-qualified opportunities.
The challenge
Sales and marketing disagreed on what a lead was. Attribution was broken, so budget decisions were guesswork.
Our solution
We rebuilt tracking end to end, agreed a shared lead definition with sales, and ran tightly targeted account-based campaigns against a 220-company list.
Process
- Lead definition workshop with sales leadership
- GA4 and CRM attribution rebuild
- Target account list scoring
- Sector-specific landing experiences and sales collateral
- Monthly pipeline review with revenue attribution
Gallery
Strategy document
Messaging framework
Reporting dashboard
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