Brand & Copy — Lumen Studio
A brand narrative that unlocked international clients
Positioning, site copy and proposal system that doubled the studio's average project value.
2.1x
Average project value
+48%
Proposal win rate
3
New international markets
Client goal
Move upmarket from local SME projects to international brand engagements.
The challenge
Beautiful work, forgettable story. The studio's site described services instead of demonstrating judgement.
Our solution
We built a narrative around their process advantage, rewrote every page, and created a modular proposal system that made pricing feel inevitable.
Process
- Positioning workshop and competitor narrative teardown
- Full site copy rewrite across 14 pages
- Case study framework and three flagship write-ups
- Modular proposal and pitch deck system
Gallery
Strategy document
Messaging framework
Reporting dashboard
Similar challenge?
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Tell us what you are trying to grow. We will tell you, plainly, whether we are the right partner and what it would take.