Research — Orbit
Research-led launch for a fintech entering a crowded market
Twelve weeks of market and user research that reshaped the product's entire go-to-market.
1 of 6
Segments prioritised
+27%
Launch conversion vs. forecast
Series A
Closed post-launch
Client goal
Launch into a saturated payments category with a defensible wedge.
The challenge
The founding team had strong conviction and no external evidence. Investors wanted proof before the next round.
Our solution
We ran a structured research programme — segmentation, jobs-to-be-done interviews, pricing sensitivity and competitor teardown — and rewrote the launch strategy around an underserved segment.
Process
- 34 in-depth customer interviews
- Van Westendorp pricing study across 600 respondents
- Competitor feature and messaging teardown
- Segment prioritisation model
- Go-to-market strategy and launch messaging
Gallery
Strategy document
Messaging framework
Reporting dashboard
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