Digital Marketing — Harborview Hospitality
Direct bookings over marketplace commission
Local SEO and lifecycle email that shifted 40% of bookings away from third-party platforms.
+40%
Direct bookings
R2.4m
Commission recovered
34%
Email revenue share
Client goal
Recover margin lost to marketplace commissions across six properties.
The challenge
Every property competed with its own marketplace listing and lost 18% of every booking to commission.
Our solution
We rebuilt local search presence per property, launched a lifecycle email programme for past guests, and made the direct booking path faster than the marketplace alternative.
Process
- Property-level local SEO and listing hygiene
- Booking funnel conversion audit
- Lifecycle email programme for 41,000 past guests
- Rate-parity and direct-benefit messaging
Gallery
Strategy document
Messaging framework
Reporting dashboard
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