Digital Marketing — Northbridge Capital
Rebuilding demand for a boutique investment firm
A positioning reset and search programme that tripled qualified enquiries in eight months.
+214%
Qualified enquiries
+340%
Non-brand organic traffic
9
Page-one commercial terms
Client goal
Grow qualified advisory enquiries without discounting fees or widening the client profile.
The challenge
Northbridge was invisible in search, indistinguishable from six larger competitors, and relied entirely on partner referrals for new business.
Our solution
We rewrote the firm's positioning around a single defensible specialism, rebuilt the site architecture around buyer-intent topics, and launched a thought-leadership engine authored by the partners themselves.
Process
- Twelve stakeholder and client interviews to isolate the real reason clients chose them
- Full technical and content audit of 340 indexed URLs
- New messaging framework and proof architecture
- Six-month editorial calendar mapped to buying stages
- Conversion redesign of the enquiry journey
Gallery
Strategy document
Messaging framework
Reporting dashboard
Similar challenge?
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