Writing & Research — Verda Health
A content system that made a health brand the category reference
Clinically reviewed editorial that lifted organic sessions 5x and cut paid dependency.
5.2x
Organic sessions
-38%
Blended CAC
68
Reviewed articles shipped
Client goal
Reduce cost per acquisition by building an owned audience instead of renting attention.
The challenge
Ninety-one percent of revenue came from paid social. Rising CPMs were quietly eating the margin, and the blog had no editorial standard.
Our solution
We built a clinically reviewed content operation — research protocol, tone-of-voice guide, expert review workflow — and shipped 68 authoritative articles mapped to real patient questions.
Process
- Search demand and question mining across 4,100 queries
- Editorial standards and medical review workflow
- Tone-of-voice and readability guidelines
- Internal linking and topical hub architecture
- Quarterly content refresh programme
Gallery
Strategy document
Messaging framework
Reporting dashboard
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